Tuesday, July 2, 2013

Free Brand Seminar by Suneel Agarwal, Parichay at Mumbai

Hi Friends,

Got this mail sometime back and exchanged mail with Suneel confirming it is a detailed seminar. Interestingly it is free of cost and from the topic itself, it seems to be interesting. I feel every organisation need to do branding (and now, even HR need to do branding for its organisation). For a start up, it becomes much more necessary- struggle for existence and survival for the fittest.

Please find details and register yourself online. See you there.

There is only one Boss:
The Customer.

There is only one Brand:
How the customer thinks about your Brand.

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S    E    M    I    N    A    R

Saturday, 13th July, 2013
10:00 a.m. - 12:00 noon
Parle Tilak Vidyalaya Association's Institute of Management,
(PTVA's Institute of Management), 
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We all have Brand impressions. Sadly the ones that are true are those that we have of other Brands.

When it comes to our own Brands we have a long wish list but no horses to ride.

Because, the real Brand is what the customer thinks of your Brand. Not what you think he must be thinking.

Brand owners are soon realizing that in today’s marketing world the real objective is to have a holistic brand rather than simply attempt a consistent set of tag lines and colours.

A Brand isn't a logo nor is it a corporate identity in shapes and colours, but is the way people perceive it in totality. It's an expectation and a promise. It’s not just a product, but a combination of product and service. It is not just a service, but the amalgamation of the entire experience.

Date: Saturday, 13th July, 2013
Registration: 9:30 a.m. – 10:00 a.m.
Seminar: 10:00 a.m. - 12:00 noon
Venue: Parle Tilak Vidyalaya Association's Institute of Management,
(PTVA's Institute of Management),
Behind M. L. Dahanukar College,
Chitrakar Ketkar Marg,
Vile Parle - East, Mumbai - 400 057.

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Key Takeaways
How can I understand what goes on in the minds of customers?

How I can get the customers to think about my Brand the way I want them to?

How can I make my Brand win in the eyes of the customer?

  Keynote Speaker
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Suneel Agarwal is a Brand Architect, Business Strategy Consultant, Business Coach and a Serial Entrepreneur. He conducts workshops and sessions on Branding, Leadership, Team Building and Transformation.

With three decades of experience behind him, Suneel has created successful service-oriented businesses and cultivated strong brands including Johnson & Johnson, Castrol, Dunlop, Kingfisher and ITC amongst others. He has conducted sessions for various age groups – from students to young adults to top management.

Attendees Profile
·        Top Management
·        HR Professionals
·        Project Managers
·        Product Managers
·        Meeting Facilitators
·        New Product Developers
·        Team Leaders & Members
·        Sales & Marketing Professionals
·        Advertising & PR Professionals

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People Speak

  • Parichay provides state of the art services and excellent out of the box solutions for your requirements - Vishwas Pandav

  • Parichay are excellent in their domain knowledge. Envisioning, strategy with clarity are some of their strengths- Nandita Khaire

  • Thoroughly enjoyed because it was original, no jargon and insightful. - Lata Mohandas, L. Kamal & Company

  • Attended lot of events but this was awesome. - Vishal Waghmare, Scorpion Webstudio

  • Articulation and insights were great! - Ravi Ramanathan, RippleBrook Technologies

  • I was overwhelmed by his thoughts, ideas and presentation about Branding. He is truly a knowledge reservoir and awesome speaker. His clarity, humour and creative content was outstanding, unique and leaves you craving for more!! Truly a brand GURU. - Nandagopal Polamada - ED & Head – Marketing, DIGIT 5 Pvt Ltd

  • Brilliant, Very Unique and Important need in Market. - Ajay Sanghani, Talent Excel

  • The seminar is quite insightful, informative and intriguing. – Manish Kulkarni

  • The session proved to be highly impactful. It definitely provided all the valid reasons why each one of us must be conscious towards building our own brand. I would most certainly try and attend the future sessions and would certainly recommend others to experience it and take the value out of it. Very enriching indeed. - Vinay Kulkarni - Principal Consultant, Principal Financial Group

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