Free online courses on sales and marketing

Hello Friends,
Knowing customers, demography, need and market only are not enough. I always believe that learning is a never ending process. The moment we stop learning, we will be outdated and thrown out of the market. There is always opportunity to learn something from everybody. On this blog post, I am focusing on free online courses available from various reputed institutes worldwide. These are MOOC (Massive Open Online Course) which you may complete while travelling, while being at home and of course at your convenience.

Coaching Strategies for Sales Leaders
Course introduction:
“Don’t rely on traditional command-and-control management methods to increase your sales reps’ performances. Learn the elements of sales coaching and help your reps change their perspective. This course will teach you how to gain reps’ trust, strategize before you sell and create a culture of excellence in your sales organization.”
So, the above instruction taken from http://www.mooc-list.com/course/coaching-strategies-sales-leaders-soundviewpro enough to tell about the course and I hope this attract you.

Who should attend:
Sales and marketing executive
MBA marketing students
Entrepreneurs
Managers across different vertical function
Those planning to start career as a sales trainer
Corporate trainer


Course starts: It is a self paced course so you may start any time.


Use Mapping to Position Your Brand 

Course introduction
When it comes to improving sales and market share, knowing what consumers want isn’t enough. You also need to know what they believe your product or service, and your competitors’, provides. In this course, you’ll examine perceptual maps, which are used to identify how consumers differentiate among products and how they perceive one product relative to another

Course from: Ecornell (A subsidiary of Cornell University, USA; ranked globally 14th and 16th by Queens and Time respectively)

Course link:




Principles of Marketing 
Course introduction
In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer.

Course from: Saylor. Org academy



Online Advertising - OnlineAd

Course started on: 02/06/2014

Course ends on: 30/06/2014


This is not the self paced course so please ensure to enroll early and complete.
Course introduction:
Explore the evolution of online advertising from the beginnings of the Web, and how it has developed into a major sector of the multi-billion dollar advertising industry. We’ll cover the key players, as well as the multitude of different creative formats and executions and how those ads are delivered and tracked.

Course from: Open2study




That’s all for today

Govind
Mumbai
June 12, 2014

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