Sunday, February 8, 2015

One of the best job description- a mailer from Box 8



How important a job description?
A job description is a very important part of any job and hiring. If you are attracting someone who is in badly need of the job, it may not matter, but if you want to hire somebody from premier B schools and tech colleges, from a mid level to a senior level then it really matters a lot. 

A good job description is very essential. It should provide details about the company (whether it is new, start up or a well established company). Even if a good established organisation and good brand want to attract talent from the similar level or higher level company, in that case, apart from the organisation brand recognition, they must explain why someone should join their organisation. There is talent war everywhere.

What should a good Job Description contain?
Profile of the organisation: You should write about the organisation, its business unit, what the company does, why one should join the company, what is in offer, what kind of work environment it provides etc.

Detailed job description: 
A detailed job description tells how organised and well planned the organisation is. It should mention major KRAs, reporting to, team size to be handled. I will not prefer to look into any mailer or to apply to any job unless it has clearly provided the detailed JD. If possible, also indicate the CTC range. 

Check spellings and other details
Please ensure that it has all spelling and correct sentences. Such error result into bad reputation.

Never copy
Never copy a job description from a job board or an earlier JD. A job description should be always unique and should attract people's attention. Specially, if you are a start up or an organisation who wants to attract talent from a better organisation in terms of brand reputation, then you must provide a JD which is unique and which attract them. 

I missed one of the earlier JD in a Linkedin for a start up for HR, where it was said that the HR must be able to deliver a TEDx type video. Wow! That attracts the right talent. You know what you want and people know what you can deliver. 

Box 8 Job mailer : 
I got a Box8 job mailer and it says, the mail being sent by a Box8 co-founder, and not by an HR executive or by a placement agency. It gives first positive impress about the company. Yes, I am aware about Box8 as few of my employees order from them and for few birthday parties in the office, I have gone through the menu, but could not order as food that I required was not available or sometime, I could not approve this expenses due to "cost saving" measures. The company name is Poncho Hospitality Pvt. Ltd. and brand name is Box8. On its website, it tells about 10 members so far (and I am sure, the team size is bigger than this). I glanced through the Linkedin profile of its co-founder Amit Raj and I must appreciate it is a well written profile. As I expected, these are too IIT alumnus. Here is the company profile and vision:


"What’s Box8? Box8 is an Indian quick service restaurant chain. In humbler words, we sell food. Our innovative offerings are rapidly breaking the centuries old status quo of how scrumptious Indian food is consumed.(www.box8.in). 

What’s the story? Jaded with frequent cussing of the existing fast food options, and beguiled by an insanely lucrative opportunity, I & Anshul (who were otherwise blowing up their IIT degrees with Deutsche Bank) decided to take their own chances with food. Looking back where one outlet has grown to 20 and a team of 2 has grown to 200 in just 24 months; the decision doesn’t seem that bad after all. Meanwhile, eight more IIT junkies have joined the band, who now are decision makers in everything, be it running outlets or building growth strategies. Also, a series of funding has ensured we don’t go to sleep empty stomach. 

What’s the vision? Serving a curious mind, we once asked someone why the likes of McDonalds & Dominos haven’t emerged from India. We are just trying to be the answer (that would translate to a thousand Crore IPO in five years)."


Thats really nice, right? I am not sure whether it is self funded or a venture funded company, but I am sure they will achieve for what they are passionate about. This JD does not provide a detailed JD, but definitely a well written what they are looking for. 

Now, look at the JD follows:
_______________________________________________________

Dear Candidate,
This is Amit, co founder Box8 - India's fastest growing food start up. Had a look at your profile at one of the job portals and thought of dropping this email regarding openings at our core team. Below a quick brief about us & the role. Let me know if you are interested and we will take it forward. 

What's BOX8Box8 is an Indian quick service restaurant chain. In humbler words, we sell food. Our innovative offerings are rapidly breaking the centuries old status quo of how scrumptious Indian food is consumed. Know more about our product here (www.box8.in). 

What's the story? Jaded with frequent cussing of the existing fast food options, and beguiled by an insanely lucrative opportunity, Amit & Anshul (who were otherwise blowing up their IIT degrees with Deutsche Bank) decided to take their own chances with food. Looking back where one outlet has grown to 20 and a team of 2 has grown to 200 in just 24 months; the decision doesn't seem that bad after all. Meanwhile, 15 more IIT junkies have joined the band, who now are decision makers in everything, be it running outlets or building growth strategies. Also, a series of funding has ensured we don't go to sleep empty stomach. 

What's the vision?

Serving a curious mind, we once asked someone why the likes of McDonalds & Dominos haven't emerged from India. We are just trying to be the answer (that would translate to a thousand Crore IPO in three years).

Who are we looking for? Since we are growing rapidly, we need more hands aboard, with varied skill sets but sharing one frenzied desire of growing and building big things. We are looking for creators & hunters who have a knack for taking up challenges and device on-grounds schemes simplifying structures for others to follow. Or we could have said mavericks from so called big campuses, who are perplexed by the corporate culture and dream of running their own organizations one day.

What will you do? Your role could sound anything like taking complete ownership of city operations or spearhead expansion in new cities or contribute in creating tech infra & analytics platform or formulating marketing & HR strategies or head our finance team. Thing is, we are looking for rock stars in all the verticals & will help you construct a challenging role for yourself, taking into account what you love the most and are best at.

What will you get? Issues are fixed everywhere, but with Box8 you will identify and fix symptoms. You won't just build a career here. Working with us might obviate your need of building a resume as you will be well equipped to build and run your own dream. And lastly, a journey which would be more rewarding monetarily than other opportunities around.

Care to reach us? Drop us an email at hr@box8.in with brief write up with your reasoning for joining BOX8and we will reach back in 24 hours.

__________________________________________________________________________
I hope you have gone through the JD. It is well thought, well written and clear. If you are interested, please apply. This is a recent one. Next time, when you write a JD, get inspiration from such JD and make sure, you write an original one. 

Govind
Mumbai
February 08, 2015 

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